A digital launchpad + coaching cohort designed for local candidates.
Social Strategy Society
Running for office in 2025? If you’re asking people to envision you as a modern leader in their community, you must understand and harness social media in order to engage with a large portion of your potential voters.
Motherhood for Good has everything you need to set up your social media channels and content strategy to make a powerful first impression in the digital media landscape. Maximize your impact and reach while minimizing the effort you put into it so you can focus on what's most important: running your race.
The Spring 2025 cohort is now open for enrollment and will run January 15 through April elections.
What You Can Expect
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Proven, targeted strategies to connect with your audience and grow your visibility.
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Strategic messaging guidance to craft compelling content that resonates with voters.
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Platform prioritization guide to help you determine where to focus your efforts.
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Design templates that are easy to customize and a content calendar to remove the guess work.
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Access to a private digital community of fellow candidates to share experiences, advice, and support.
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Virtual group training sessions and weekly office hours for 1:1 guidance
Social Strategy Society
Enrollment is now open!
There are a limited number of seats available so sign up now to reserve your spot. Registration closes January 17 and we’ll start right away!
By purchasing, you agree to the Program Terms.
FAQs
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This program was designed with local candidates in mind who have filed paperwork and will be on the ballot in Spring 2025. Candidates who will run lean, grassroots campaigns but are looking to stand out in this race and connect with others in a similar situation. Think: school board, county board, city council, and other local nonpartisan races.
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Yes! As long as your campaign is in a state that is holding your election in the spring. We’re based in Wisconsin but the coaching materials and resources should be able to be applied anywhere.
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All materials were created by Motherhood for Good ‘s founder, Kate Duffy, who will also facilitate group virtual meetings and office hours, and moderate the digital community.
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The one-time cost is $329 and will be due at the start of the program (Jan. 15). We know many local candidates don’t have big budgets so we’ve tried to keep it as low as possible. The program focuses on organic social media (unpaid) and everything included in our recommendations will utilize a free version of software so you don’t need to spend any additional money if you don’t want to.
Once you sign up, we’ll be in touch to confirm your attendance and send over full program details and terms for you to review prior to payment.
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While this course is packed with resources to help you build a strong digital presence, it doesn’t cover the nuts and bolts of running for office from a political or procedural standpoint. Specifically, this program does not include:
Guidance on how to collect signatures or navigate ballot access requirements.
Strategies for managing donations or setting up campaign finances.
Insights into campaign-specific regulations or compliance requirements.
Information about structuring your campaign team or field operations.
Tailored advice for voter outreach strategies beyond the digital space.
For these critical aspects of your campaign, we recommend connecting with your local political party or a campaign-specific training program like Run For Something. Our focus is on helping you master social media and digital strategy, so you can amplify your voice and reach your community effectively.
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No problem! Calls will be recorded and sent afterwards but all materials and templates will be provided at the start of the program so you can work through and implement as your schedule allows. You’ll also recieve weekly emails with new and different tips, tricks, and timely trends fit for this niche.
If you have any other questions that aren’t covered here, please send an email to kate@motherhoodforgood.com.